Does your inbound strategy include the creation of SEO landing pages? What are they, exactly, and how can they help your SEO strategy? Although they aren’t directly connected to your website, landing pages are a way to drive organic traffic to your site and improve your search engine rankings.
What is an SEO landing page?
SEO landing pages are pages on your website with content focused on a specific keyword or phrase.
They aren’t connected to your site’s main navigation; SEO landing pages are intended solely for organic traffic from search engines such as Google. They are written and built to target a relevant keyword your company wants to rank higher for on Google and other search engines.
These pages can be used to increase the content associated with specific keywords like:
- a specific location
- a product you offer
- brands you partner with
Landing pages often contain long tail SEO keywords that target a niche audience to your website.
The value of long tail SEO
In the early days of SEO, competition was low, making it easy to hit those top rankings on the search engine results page (SERP) using the most obvious keywords.
We’ve come a long way since then. As competition expanded, keyword strategy began to change. Today, long tail SEO allows websites to target niche audiences who might be missed using high-volume keywords.
A long tail keyword is usually 3+ words and tends to be more specific (“navy blue prom dress” vs. “dress,” for example). Although these keywords tend to have a lower search volume individually, they target a much more specific audience, which can mean reaching people who are looking for exactly what you have to offer. Not to mention, long tail keywords account for 50% of all searches made on Google (Wordstream, 2016).
Landing pages are written with a goal.
Whether you’re interested in driving more website traffic from users in a certain location, or you have a specific product or offer you’d like to highlight, all landing pages are written with a purpose in mind. The content of your landing pages will be arranged to guide visitors to a specific call to action, or CTA. Your CTA may be something like making a purchase or contacting your company.