If you've met with us, you know that we fully endorse blogs on company websites. Why do we do that? Because it's fresh content that brings new or returning visitors to your site every day!And when you have consistent and increasing traffic to your website, you'll scoot up the search engine rankings for your keywords!
Now, how do you write content that will attract and engage your audience?
We’ve got a few tips for you to use when writing your own blog posts. But first of all, you have to make sure you’re writing about things that relate to the keywords you want to rank for on search engines. You should curate a list of roughly 30-40 blog topics related to your industry (and you can always throw a few fun ones in there!) so that you have a vault of ideas.
Once you have a plan, then you should get to writing. You’ll want to stay ahead of your publishing schedule – if you can get a month ahead, that’s great and will make it easier to keep up.
Nu expression's tips for writing engaging blog posts
Headlines are very important.
Don’t shrug off a headline! We could’ve easily titled this blog post “How To Write Engaging Content.” It’s not a terrible headline. A “how to” headline is pretty clickable and they’re a popular type of post. But we wanted to show you how our tips will benefit you. Our tips will make you WOW your audience. You want to write engaging content, of course, but what you really want to do is impress your audience. You want to exceed their expectations. And our headline tells you that we know how to do that and we’re going to tell you.
So never write a blog post about car maintenance and just call it: “Car Maintenance.” You have to give it some spice! What You NEED To Know About Maintaining Your Car. Give it a sense of urgency.
But if you’ve already published a few posts with bland headlines, don’t worry. Everyone goes through that stage. A great tool to use when crafting headline, especially when you’re making the transition from writing bland titles to eye-catching headlines, is this Headline Analyzer.
Also, break up the content of your blog posts with mini headlines for each section. Keep them just as eye catching, so you make those skimming through your article stop to catch the headlines.
Longer content is king.
There’s a saying that you’ll hear a lot in relation to search engine optimization (SEO): Content is King. But not ALL content is king. First of all, the content has to be high-quality and, secondly, there has to be plenty of it.
Longer blog posts (with 1500-2000 word count) were found to have a higher ROI and rank higher on search engines by Search Engine Journal.
Long blog posts attract more backlinks, keep users on your page longer (which increases the chance of conversion), and provide a comprehensive source for visitors.
That way they’re not leaving your page to go find another resource. You prove your credibility to the reader and they will stay to the end.
The page ranked in the top spot on Google has an average of 1,911 words.
Research by OkDork found that longer blog posts with word counts between 3,000-10,000 words were shared more often than shorter blog posts. And shares are the ultimate engagement!
Bullet lists are skimmers best friend.
Most people on the internet today skim. Yes, as we just mentioned, longer blog posts get more shares and a better ROI than short ones, but people still skim! What’s the best way to make a skimmer comprehend your information? Make it as readable as possible.
- Break it up into smaller paragraphs,
- Use headlines with important keywords,
- And use bullet lists to separate information!
Listicles (articles that are made up of lists / all articles on Buzzfeed) are VERY popular. Why? Because they’re easy to read. We still want a long list, but it better still be easy to read.
If you can demonstrate your point through bullet points or a numbered list – do it!
Remember who you're writing for.
While you want to write for your industry, you have to remember that most of your readers aren’t other people in your industry. I mean, they may be. But the audience that you want to target and convert to buy your services may not be other people in your industry.
Let’s pretend you own a landscaping service. If you’re writing a blog post, “Trim Trees Like a Pro,” you don’t want to use any industry jargon. If there’s a specific tool they should use, you can refer to that tool and describe it and even put a picture up there, but you can’t just assume your audience knows all about landscaping tools.
Chances are, they’re searching for the information you publish because they don’t know anything about it! Don’t make it difficult. If you must use industry jargon, explain it clearly.
Always keep your audience in mind when you’re crafting blog posts. Make sure they will understand what you’re writing and that they need the information you’re providing.
And if you need any help writing content, Nu expression can handle that for you! We offer copywriting & on-going content writing services.